Playbooks

The IMPACT System
in action.

The IMPACT System is the strategy. A playbook is the tactics — the specific moves for a specific business, documented step by step as the work actually happens.

Strategy. Tactics. Execution.

Three layers. Each one builds on the last.

Strategy

The IMPACT System

A six-step framework for turning a side hustle into a real business. The strategy applies to any business type, at any stage. Always free.

Tactics

The Playbook

Each playbook takes the IMPACT System and applies it to a specific business type — every decision, every tool, every deliverable documented in real time as the work happens.

Execution

Workbooks & Worksheets

Every chapter has a Workbook — a structured collection of worksheets for every task in that step. Included with every Playbook, along with member access.

"Not a finished course.
A live document."

Every playbook follows the same structure: six chapters, one per IMPACT step, applied to a specific business type. The difference is how it's made — each one is worked through in real time. The decisions documented here aren't theoretical. You're following what is actually being built.

Every chapter comes with a Workbook — a structured collection of worksheets for every task in that step. The Worksheets are where the work actually gets done.

Step 1: Identify Identify Workbook
Worksheet 1 Worksheet 2 Worksheet 3 + more

Each step of the IMPACT System™ is structured into stages — a designed sequence of work that builds toward that chapter's goal. Each stage contains its own set of worksheets, so you're always working on the right task in the right order.

Step 1: Identify
Stage 1 As many worksheets as it takes
+
Stage 2 As many worksheets as it takes
+
Stage 3 As many worksheets as it takes
+
More stages As the playbook grows
· · ·

The right Playbook for the right project.

The IMPACT System brings the strategy. The Playbooks zero in on the tactics — each one targeted at a specific business opportunity.

This library will grow over time. For now, one playbook is being built in public. The Picture Book Project Playbook.

Stupid Simple Startup™
Picture Book
Project
Playbook
The
IMPACT System
— Applied
I M P A C T
Stupid Simple Startup™

Side Hustle / Self Publishing

Picture Book Project Playbook™

Create, publish, and sell a picture book — without guesswork.

The training, tools, and tactical support you need to succeed, self publishing your first picture book.

Solopreneur
Playbook
Coming Soon

Side Hustle / Solopreneurship

The Solopreneur Playbook

Use the IMPACT System to transition your side hustle from part-time income into a recurring revenue-generating business.

In development — join the list to get notified when it drops.

Subject Matter
Expert
Coming Soon

Knowledge Business / Expert Products

The Subject Matter Expert Playbook

Turn your knowledge and experience into revenue-generating products using your Expert Intellectual Property (EIP).

In development — join the list to get notified when it drops.

Get notified when new playbooks drop? Join the list.

The master guide is free.

Get it, read it, use it.