Tools · The Stupid Simple Startup Program™
Do the work.
Structured worksheets for every task at every step of the IMPACT System™ — organized into Workbooks, one per step, so you always know where to go and always have something real to show for the work.
What they are
Deliverables, not exercises.
The worksheets are where the work gets done. Each step has a dedicated Workbook — a collection of worksheets covering every task in that step — and you work through them alongside the playbook chapter. Come out the other side with something concrete: a validated direction, a revenue model, a production plan.
Structured
Not blank pages
Every worksheet has specific prompts, frameworks, and decision points. You’re not starting from scratch — you’re filling in the right blanks.
Step-specific
Organized into Workbooks
The worksheets for each step are collected in a dedicated Workbook — one per IMPACT step. New worksheets are continuously added to each Workbook as better ways to complete each task are discovered.
Output-focused
Something to show for it
You finish each worksheet with a concrete deliverable — a decision made, a plan documented, a next step confirmed before you move on.
One Workbook per step
Six steps. Six Workbooks.
Each Workbook contains the worksheets you need to complete that step — structured exercises applied to your specific project, not generic templates. New worksheets are added as better approaches emerge.
Step 1
Identify
Validate your niche, map the market, and lock in your angle — before committing time, money, or energy to the wrong thing.
Step 2
Monetize
Build a real revenue model before you build anything else. Pricing, distribution channels, and projected returns — documented and defensible.
Step 3
Productize
Plan the production of the actual thing you’re selling — every decision, every spec, every dependency mapped before you start.
Step 4
Activate
Map out your first-sales plan. Who you’re reaching, how you’re reaching them, and what success looks like before launch.
Step 5
Campaign
Design the ongoing sales engine — the distribution, audience, and system that generates repeatable revenue after the launch.
Step 6
Triumph
Review the full cycle — revenue vs. plan, what worked, what to cut — and document a clear decision about what comes next.
Inside a Workbook
As many worksheets as it takes.
Each Workbook is organized into stages — a designed sequence of work that builds toward the chapter’s goal. Every stage has as many worksheets as needed to get the job done, and new ones are added as better approaches emerge.
Sample · Identify Workbook · Stage 1
Target Audience
- Map your concept’s target audience — cross-reference against the top 20 competitors in your category to identify the positioning sweet spot your product should own
- Score each potential buyer type across three axes: purchase authority, price sensitivity, and acquisition channel — identify which buyer drives your primary sales strategy
- For each adjacent audience segment, define a distinct purchase trigger — each trigger represents a separate marketing angle with different messaging requirements
- Extract and categorize 1- and 2-star reviews from each competitor by complaint type — the most frequently recurring complaint is your positioning angle
Included with training
Workbooks and Worksheets — included with the Playbook.
Purchase any Stupid Simple Startup playbook and every Workbook is included — all the worksheets you need for every step, no separate purchase, no add-on.
See the PlaybooksStart with the system
The master guide is free.
Get it, read it, use it.