/* stupidsimplestartup.com — static HTML build (Plan C, 2026-07-04)
   Palette + type per Brand.md: warm paper, storybook ink, one marigold accent.
   Copy rules: one CTA (Download free); picture-book-first voice. */

:root {
  --paper: #FDFBF6;
  --ink: #2B3450;
  --ink-soft: #5C6377;
  --marigold: #E9A13B;
  --marigold-soft: #F7E3C2;
  --teal: #2E6E63;
  --cream: #F6F1E3;
  --line: #E7E0D0;
  --display: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --body: "Avenir Next", Avenir, Seravek, "Segoe UI", system-ui, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
}
.wrap { max-width: 1020px; margin: 0 auto; padding: 0 24px; }
.narrow { max-width: 720px; }

/* ---------- header ---------- */
header.site {
  border-bottom: 1px solid var(--line);
  background: rgba(253, 251, 246, .95);
  position: sticky; top: 0; z-index: 10;
}
.nav { display: flex; align-items: center; gap: 28px; padding: 14px 0; }
.logo {
  font-family: var(--display);
  font-weight: 700; font-size: 1.05rem; letter-spacing: .01em;
  color: var(--ink); text-decoration: none;
  margin-right: auto;
}
.logo .dot { color: var(--marigold); }
.nav a.link { color: var(--ink-soft); text-decoration: none; font-size: .95rem; }
.nav a.link:hover, .nav a.link:focus-visible { color: var(--ink); }
@media (max-width: 560px) { .nav a.link { display: none; } }

.btn {
  display: inline-block;
  background: var(--ink); color: var(--paper);
  text-decoration: none;
  padding: 10px 22px; border-radius: 999px;
  font-weight: 600; font-size: .95rem;
  border: 2px solid var(--ink);
  cursor: pointer;
  transition: transform .12s ease, background .12s ease;
}
.btn:hover, .btn:focus-visible { background: #3A4566; border-color: #3A4566; transform: translateY(-1px); }
.btn.big { padding: 15px 34px; font-size: 1.06rem; }
.btn.ghost { background: transparent; color: var(--ink); }
.btn.ghost:hover, .btn.ghost:focus-visible { background: var(--cream); }
a:focus-visible, .btn:focus-visible, input:focus-visible { outline: 3px solid var(--marigold); outline-offset: 2px; }

/* ---------- hero (home) ---------- */
.hero { position: relative; padding: 84px 0 70px; overflow: hidden; }
.eyebrow {
  text-transform: uppercase; letter-spacing: .14em;
  font-size: .78rem; font-weight: 600; color: var(--teal);
  margin: 0 0 18px;
}
h1 {
  font-family: var(--display);
  font-size: clamp(2.1rem, 4.6vw, 3.4rem);
  line-height: 1.14; font-weight: 700;
  margin: 0 0 22px; max-width: 17ch;
  text-wrap: balance;
}
h1 .quote { font-style: italic; }
h1 .mark { background: linear-gradient(transparent 62%, var(--marigold-soft) 62%); }
h1 { max-width: none; }
@media (max-width: 640px) { .hb { display: none; } }
.hero p.sub { max-width: 58ch; font-size: 1.12rem; color: var(--ink-soft); margin: 0 0 30px; }
.cta-row { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.trust { font-size: .88rem; color: var(--ink-soft); margin-top: 16px; display: flex; gap: 18px; flex-wrap: wrap; }
.trust span::before { content: "✓ "; color: var(--teal); font-weight: 700; }

/* ---------- subpage hero ---------- */
.page-hero { padding: 70px 0 40px; }
.page-hero h1 { max-width: 24ch; }
.page-hero p.sub { max-width: 58ch; font-size: 1.08rem; color: var(--ink-soft); margin: 0; }

/* ---------- sections ---------- */
section { padding: 64px 0; }
section.alt { background: var(--cream); }
h2 {
  font-family: var(--display);
  font-size: clamp(1.5rem, 3vw, 2.1rem);
  line-height: 1.2; margin: 0 0 14px; text-wrap: balance;
}
h3 { font-family: var(--display); font-size: 1.18rem; margin: 10px 0 8px; }
.lede { max-width: 60ch; color: var(--ink-soft); margin: 0 0 34px; }
.prose { max-width: 66ch; }
.prose p { color: var(--ink-soft); }
.prose strong { color: var(--ink); }

.beats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
@media (max-width: 780px) { .beats { grid-template-columns: 1fr; } }
.beat p { margin: 0; color: var(--ink-soft); font-size: .98rem; }
.beat .num { font-family: var(--display); font-weight: 700; color: var(--marigold); font-size: 1.6rem; }
.mech {
  margin-top: 36px; padding-top: 22px; border-top: 1px solid var(--line);
  font-size: .95rem; color: var(--ink-soft); max-width: 62ch;
}
.mech a { color: var(--teal); }

/* ---------- roadmap card ---------- */
.roadmap-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px; align-items: center; }
@media (max-width: 820px) { .roadmap-grid { grid-template-columns: 1fr; } }
.roadmap-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 10px;
  box-shadow: 0 14px 30px rgba(43, 52, 80, .10);
  padding: 26px 28px;
  transform: rotate(-.6deg);
}
.roadmap-card .doc-title {
  font-family: var(--display); font-weight: 700; font-size: 1.02rem;
  padding-bottom: 12px; border-bottom: 1px solid var(--line); margin-bottom: 14px;
}
.roadmap-card ol { margin: 0; padding: 0; list-style: none; }
.roadmap-card li {
  display: flex; gap: 12px; align-items: baseline;
  padding: 9px 0; font-size: .95rem; border-bottom: 1px dashed var(--line);
}
.roadmap-card li:last-child { border-bottom: 0; }
.roadmap-card .n {
  font-family: var(--display); color: var(--marigold); font-weight: 700;
  min-width: 1.4em; text-align: right;
  font-variant-numeric: tabular-nums;
}
.roadmap-card .done { color: var(--ink-soft); text-decoration: line-through; }
.yours { font-size: .9rem; color: var(--teal); font-weight: 600; margin-top: 12px; }

/* ---------- free list ---------- */
.free-list {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px 40px;
  max-width: 760px; padding: 0; margin: 26px 0 0; list-style: none;
}
@media (max-width: 700px) { .free-list { grid-template-columns: 1fr; } }
.free-list li { padding-left: 30px; position: relative; color: var(--ink); }
.free-list li::before {
  content: "✓"; position: absolute; left: 0; top: 0;
  color: var(--teal); font-weight: 700; font-size: 1.05rem;
}
.free-list li small { display: block; color: var(--ink-soft); }

/* ---------- strips ---------- */
.strip { display: grid; grid-template-columns: 1fr auto; gap: 30px; align-items: center; }
@media (max-width: 700px) { .strip { grid-template-columns: 1fr; } }
.strip h2 { margin-bottom: 8px; }
.strip p { margin: 0; color: var(--ink-soft); max-width: 56ch; }

/* ---------- Runbooks: DIY vs Runbook paths ---------- */
.paths { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 8px; }
@media (max-width: 720px) { .paths { grid-template-columns: 1fr; } }
.path-card {
  background: var(--paper); border: 1px solid var(--line); border-radius: 10px;
  padding: 24px 26px;
}
.path-card.pro { border-color: var(--marigold); }
.path-card h3 { margin: 0 0 8px; }
.path-card p { margin: 0; color: var(--ink-soft); font-size: .97rem; }
.path-tag {
  display: inline-block; margin-bottom: 12px;
  font-size: .7rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  border-radius: 999px; padding: 2px 11px;
}
.path-tag.free { color: var(--teal); border: 1px solid var(--teal); }
.path-tag.pro { color: var(--ink); background: var(--marigold-soft); border: 1px solid var(--marigold); }

/* ---------- Training · Tools · Tactical Support triad ---------- */
.triad-head { letter-spacing: -.01em; }
.triad .beat h3 {
  font-size: 1.28rem;
  display: inline-block;
  padding-bottom: 4px;
  border-bottom: 2px solid var(--marigold);
}
.triad .beat p { margin-top: 12px; }

/* ---------- what/who/why row ---------- */
.www .beat .eyebrow { margin-bottom: 8px; }
.www .beat p:not(.eyebrow) { margin: 0; color: var(--ink-soft); font-size: .98rem; }

/* ---------- the five terms ---------- */
.terms { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 16px; margin-top: 8px; }
.term {
  background: var(--paper); border: 1px solid var(--line); border-radius: 10px;
  padding: 20px;
}
.term .num { font-family: var(--display); font-weight: 700; color: var(--marigold); font-size: 1.15rem; }
.term h3 { margin: 6px 0 6px; font-size: 1.06rem; }
.term p { margin: 0; color: var(--ink-soft); font-size: .9rem; }
.term .soon {
  display: inline-block; margin-left: 6px;
  font-size: .68rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  color: var(--teal); border: 1px solid var(--teal); border-radius: 999px; padding: 1px 8px;
  vertical-align: 2px;
}

/* ---------- IMP / ACT mode cards (impact-system page) ---------- */
.decode {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(2rem, 5.4vw, 3.6rem);
  letter-spacing: .01em; margin: 10px 0 6px;
}
.decode .plus { color: var(--marigold); }
.decode .eq { color: var(--ink-soft); font-weight: 400; }
.modes { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 30px; }
@media (max-width: 720px) { .modes { grid-template-columns: 1fr; } }
.mode {
  background: var(--paper); border: 1px solid var(--line); border-radius: 10px;
  padding: 26px 28px;
}
.mode .tag {
  font-family: var(--display); font-weight: 700; font-size: 1.7rem;
  margin: 0 0 4px;
}
.mode .role { color: var(--teal); font-weight: 600; font-size: .92rem; letter-spacing: .06em; text-transform: uppercase; }
.mode ul { margin: 14px 0 0; padding: 0; list-style: none; }
.mode li { padding: 8px 0; border-bottom: 1px dashed var(--line); font-size: .97rem; color: var(--ink-soft); }
.mode li:last-child { border-bottom: 0; }
.mode li strong { color: var(--ink); font-family: var(--display); }

/* ---------- forms (static placeholders — no live integration yet) ---------- */
.capture {
  display: flex; gap: 12px; flex-wrap: wrap; margin-top: 18px; max-width: 480px;
}
.capture input[type="email"] {
  flex: 1; min-width: 220px;
  font: inherit; color: var(--ink);
  padding: 12px 16px; border-radius: 999px;
  border: 2px solid var(--line); background: var(--paper);
}
.capture input[type="email"]::placeholder { color: var(--ink-soft); }
.form-note { font-size: .82rem; color: var(--ink-soft); margin-top: 10px; }

/* ---------- download page ---------- */
.dl-buttons { display: flex; gap: 18px; flex-wrap: wrap; margin: 26px 0 10px; }
.next-steps { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 34px; }
@media (max-width: 720px) { .next-steps { grid-template-columns: 1fr; } }
.next-card {
  background: var(--paper); border: 1px solid var(--line); border-radius: 10px;
  padding: 26px 28px;
}
.next-card p { color: var(--ink-soft); font-size: .97rem; }

/* ---------- post-download landing ---------- */
.landing { text-align: center; padding: 76px 0 40px; }
.landing h1 { max-width: 20ch; margin-left: auto; margin-right: auto; }
.landing p.sub { max-width: 54ch; margin: 0 auto; font-size: 1.12rem; color: var(--ink-soft); }

.primary-card {
  max-width: 640px; margin: 40px auto 0;
  background: var(--paper); border: 1px solid var(--line); border-radius: 14px;
  box-shadow: 0 16px 34px rgba(43, 52, 80, .10);
  padding: 40px 36px; text-align: center;
}
.primary-card h2 { margin: 0 0 12px; }
.primary-card h3 { margin: 0 auto 10px; max-width: 24ch; font-size: 1.24rem; }
.primary-card p { color: var(--ink-soft); margin: 0 auto 24px; max-width: 46ch; }

.secondary-cta {
  max-width: 540px; margin: 40px auto 0; text-align: center;
  color: var(--ink-soft); font-size: .96rem;
}
.secondary-cta .or {
  display: flex; align-items: center; gap: 14px;
  text-transform: uppercase; letter-spacing: .16em; font-size: .74rem;
  color: var(--ink-soft); font-weight: 600; margin: 0 0 22px;
}
.secondary-cta .or::before, .secondary-cta .or::after {
  content: ""; flex: 1; height: 1px; background: var(--line);
}
.secondary-cta h3 { margin: 0 0 8px; }
.secondary-cta p { margin: 0 auto 16px; max-width: 48ch; }
.secondary-cta .capture { justify-content: center; margin-top: 0; }
.secondary-cta .form-note { margin-top: 10px; }

/* ---------- final cta ---------- */
.final { text-align: center; padding: 90px 0; }
.final h2 { font-size: clamp(1.7rem, 3.4vw, 2.5rem); }
.final .cta-row { justify-content: center; margin-top: 28px; }
.platforms { margin-top: 14px; font-size: .88rem; color: var(--ink-soft); }

/* ---------- footer ---------- */
footer.site {
  border-top: 1px solid var(--line);
  padding: 34px 0 44px; font-size: .9rem; color: var(--ink-soft);
}
.foot { display: flex; gap: 26px; flex-wrap: wrap; align-items: center; }
.foot a { color: var(--ink-soft); }
.foot a:hover { color: var(--ink); }
.foot .logo { font-size: .95rem; margin-right: 0; }

/* legal pages */
.legal h2 { font-size: 1.2rem; margin-top: 34px; }
.draft-band {
  background: var(--marigold-soft); color: var(--ink);
  font-size: .85rem; text-align: center; padding: 8px 12px;
}

/* ---------- product screenshot ---------- */
.shot {
  margin: 38px 0 0;
  border: 1px solid var(--line); border-radius: 14px;
  box-shadow: 0 18px 44px rgba(43, 52, 80, .13);
  overflow: hidden; background: var(--paper);
}
.shot img { display: block; width: 100%; height: auto; }
.shot-frame {
  display: flex; align-items: center; gap: 7px;
  padding: 11px 14px; border-bottom: 1px solid var(--line); background: var(--cream);
}
.shot-frame span { width: 11px; height: 11px; border-radius: 50%; background: var(--line); }
.shot-ph {
  aspect-ratio: 16 / 10; display: grid; place-items: center;
  color: var(--ink-soft); font-size: .95rem; text-align: center; padding: 24px;
  background: var(--cream);
}
.shot figcaption {
  font-size: .85rem; color: var(--ink-soft);
  padding: 12px 18px; border-top: 1px solid var(--line);
}

/* ---------- what you'll need (de-jargon BYO-AI) ---------- */
.needs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin-top: 26px; }
@media (max-width: 780px) { .needs { grid-template-columns: 1fr; } }
.need {
  background: var(--paper); border: 1px solid var(--line); border-radius: 10px;
  padding: 20px 22px;
}
.need h3 { margin: 0 0 6px; font-size: 1.04rem; }
.need p { margin: 0; color: var(--ink-soft); font-size: .94rem; }
.need .tick { color: var(--teal); font-weight: 700; margin-right: 4px; }

/* ---------- notify / soft email capture band ---------- */
.notify {
  background: var(--paper); border: 1px solid var(--line); border-radius: 14px;
  padding: 30px 32px; margin-top: 20px; max-width: 640px;
}
.notify h3 { margin: 0 0 6px; }
.notify p { margin: 0 0 14px; color: var(--ink-soft); max-width: 54ch; }

/* ---------- about (umbrella brand) ---------- */
.prose h2 { margin-bottom: 16px; }
.prose .eyebrow { margin-bottom: 10px; }

/* ---------- product shot titles + gallery ---------- */
.shot-title { text-align: center; margin: 0 0 6px; }
.shot-lede { text-align: center; color: var(--ink-soft); max-width: 58ch; margin: 0 auto; }
.gallery { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 34px; }
@media (max-width: 780px) { .gallery { grid-template-columns: 1fr; } }
.gallery .shot { margin-top: 0; }

/* ---------- about: two-column (copy | supporting bullets) ---------- */
.about-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 44px; align-items: start; margin-top: 10px; }
@media (max-width: 820px) { .about-grid { grid-template-columns: 1fr; gap: 26px; } }
.about-copy p { color: var(--ink-soft); margin: 0 0 14px; max-width: 60ch; }
.about-copy strong { color: var(--ink); }
.about-bullets {
  background: var(--cream); border: 1px solid var(--line); border-radius: 12px;
  padding: 24px 26px;
}
.about-bullets p.k { margin: 0 0 12px; font-weight: 600; color: var(--ink); }
.about-bullets ul { margin: 0; padding: 0; list-style: none; }
.about-bullets li {
  padding: 9px 0 9px 26px; position: relative; color: var(--ink-soft);
  font-size: .96rem; border-bottom: 1px dashed var(--line);
}
.about-bullets li:last-child { border-bottom: 0; }
.about-bullets li::before { content: "→"; position: absolute; left: 0; color: var(--marigold); font-weight: 700; }