IMPACT Initiative Model

Your Project Blueprint—From Idea to Execution

Every time you want to launch something new—a product, a service, a community, a lead magnet—you’ll use the IMPACT Initiative Model to guide the work.

This is your step-by-step project map.

Each initiative lives in its own folder inside:

Company → IMPACT Initiatives.

From there, the IMPACT steps walk you through exactly what to build, define, test, and launch.

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What It’s For

The IMPACT Model helps you answer:

• Who is this for?
• What exactly are we offering?
• How will we promote and deliver it?
• How will we measure success?

It breaks your initiative into six actionable phases:

Step	Purpose
1. Identify	Define the ideal customer and understand their needs
2. Model	Build the business model, pricing strategy, and delivery method
3. Plan	Craft messaging, content, brand assets, and positioning
4. Activate	Build engagement channels and prepare for launch
5. Capture	Launch campaigns, drive awareness, and generate conversions
6. Triumph	Track performance, analyze results, and optimize future impact

Where the Work Happens

Unlike the 7C Operations Framework (your business library), the IMPACT Initiative folder is where you execute.

You’ll use the research, templates, and assets from your 7C folders—but the work itself happens inside the initiative.

Example structure:

📁 IMPACT Initiatives
└── 📁 Launch First Book
    ├── 📁 1 Identify
    ├── 📁 2 Model
    ├── 📁 3 Plan
    ├── 📁 4 Activate
    ├── 📁 5 Capture
    └── 📁 6 Triumph

Each of the six steps can contain its own notes, worksheets, designs, deliverables, and results.

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Why This Works

Most new business owners get stuck trying to do everything at once.

The IMPACT Initiative Model forces structured execution—one phase at a time.

It ensures you’re not guessing or skipping over critical steps.

Whether you’re:

• Publishing a book
• Selling a new service
• Launching a community
• Testing a lead magnet

This model gives you a clear and repeatable workflow.