7C Operations Framework
Your Business Infrastructure—Organized for Growth
The 7C Operations Framework is the permanent folder system you’ll use to organize the back-end of your business. It doesn’t change from project to project—it evolves as your business grows.
This is where your systems, assets, research, tools, and strategies live.
It’s not where execution happens—that happens inside your IMPACT Initiatives.
But without this structure in place, execution turns into chaos.
What It Does
Think of the 7C folders as your business engine room. When you run a campaign, launch a product, or grow your brand, you’ll be pulling from and contributing to this framework.
It stores:
- Your target audience profiles
- Your offers and pricing
- Your content and brand assets
- Your engagement channels
- Your marketing campaigns
- Your analytics and insights
Instead of duplicating work across projects, this framework gives you a central, reusable foundation for everything you build.
What’s Inside the 7C Framework
| Folder | Purpose |
|---|---|
| 📁 Company | Vision, SOPs, tools, templates, legal docs—and your IMPACT Initiatives |
| 📁 Consumer | Research, audience profiles, pain points, journey maps, segmentation |
| 📁 Commerce | Offers, pricing models, checkout flows, delivery mechanisms |
| 📁 Content | Messaging, branding, creative assets, tone of voice, content libraries |
| 📁 Community | Platforms, channels, engagement tactics, partnerships |
| 📁 Campaign | Marketing strategies, email flows, ad assets, outreach plans |
| 📁 Conversion | Dashboards, analytics, KPI tracking, test results, insights |
How It Supports Execution
You don’t run projects inside the 7C folders.
You run them as IMPACT Initiatives—stored in the Company → IMPACT Initiatives folder.
As you work through those initiatives, you’ll:
- Pull from the 7C folders to use research, templates, and assets
- Contribute to the 7C folders by saving anything new that could be reused later
Over time, your 7C Operations Framework becomes a powerful business asset of its own.
Why It Matters
Without this structure, every new launch or project becomes a mess of scattered docs and one-off assets. With it, every piece of work builds momentum and makes your next project easier.
This is how you scale a business as a solopreneur, side hustler, or SME—without the mess.