“You are building a business.”

✅ Definition:

Independent founders creating a business around a product, service, or brand—one that doesn’t rely solely on their personal expertise or identity.

✅ Common Business Types:

• Service businesses (design, copywriting, photography)
• Digital products (planners, templates, tools)
• Branded ecommerce or DTC product lines
• One-person agencies
• SaaS or no-code apps
• Creative studios and microbrands

✅ Key Marker:

They’re building a brand or asset, not just monetizing themselves. The business has potential to scale or stand alone.