“You are the value.”

Definition:

Professionals with deep expertise who want to monetize what they know—by teaching, advising, or creating knowledge-based products.

Common Business Types:

• Coaching (life, wellness, leadership, etc.)
• Consulting (business, branding, HR, etc.)
• Online education (courses, workshops, memberships)
• Info products (ebooks, frameworks, templates)
• Expert-led communities or media platforms

Key Marker:

Their knowledge is the product. The business exists because of what they know.