Introduction

Stupid Simple Startup System Overview

Welcome to the Stupid Simple Startup System—a streamlined, action-ready structure designed to help side hustlers, subject matter experts, and solopreneurs, build real businesses with clarity, confidence, and forward momentum.

This system is built to scale with you. Whether you’re launching your first product or refining an existing offer, everything you need is organized into a cascading structure that just makes sense, and delivers in an optimal order:

SYSTEM → 1. FRAMEWORK → 2. MODEL → 3. PROCESS → RESULT

The System

This is the complete ecosystem for building and running your business. It’s designed to eliminate chaos, reduce overwhelm, and guide you step-by-step from idea to impact. It brings together strategy, structure, and execution in one easy-to-use system.

1. The 7C Operations Framework

Your permanent business infrastructure. These folders store all your reusable assets, tools, and reference materials. You’ll build this over time as you work through your initiatives.

The 7Cs:

  • Company – Your IMPACT Initiatives HQ
  • Consumer – Audience research, ICPs, segmentation
  • Commerce – Offers, pricing models, product structures
  • Content – Messaging, branding, media, and content strategy
  • Community – Platforms, engagement plans, audience development
  • Campaign – Ads, outreach strategies, launches
  • Conversion – Metrics, analytics, insights, and outcomes

2. The IMPACT Initiative Model

Every time you want to launch something—a product, campaign, community, or service—you’ll create an IMPACT Initiative.

Each initiative follows this 6-step path:

  1. Identify – Who is this for?
  2. Model – What are you offering?
  3. Plan – What’s your content or message?
  4. Activate – Where will you build your presence or audience?
  5. Campaign – How will you capture attention and drive action?
  6. Triumph – How will you measure success and improve?

Each initiative gets its own folder under Company → IMPACT Initiatives.

3. The 5D Project Process

Inside each step of the IMPACT Model, you’ll follow a repeatable execution process to stay focused and get things done.

The 5Ds:

  • Define – Clarify your goal and what’s needed
  • Design – Shape the message, offer, or strategy
  • Develop – Build the assets and materials
  • Deploy – Launch it into the world
  • Deliver – Analyze results, learn, and improve

You’ll find these five .txt files inside every IMPACT step folder to guide your thinking and execution.

Result: How It All Works Together

  1. The 7C Operations Framework → Your business workspace. Organize everything—documents, files, systems, and SOPs—so you never lose track of what matters.
  2. The IMPACT Initiative Model → Your startup roadmap. Follow a clear 6-step system (Identify, Model, Plan, Activate, Capture, Triumph) to launch and grow strategic initiatives with confidence.
  3. The 5D Project Process → Your execution engine. Use this inside any IMPACT step to break down creative projects into 5 actionable phases (Define, Design, Develop, Deploy, Debrief).

Three Tools. One System. Real Progress.

Use them together to organize, plan, and execute your business—one structured initiative at a time.

Ready to dig in?

The 7C Operations Framework